There is a huge market in childhood nostalgia. You could choose to specialise in childhood favourites, including children’s books and annuals such as Noddy or Rupert the Bear. This is a good area either for a specialist or general dealer.
What is a childhood favourite? These include any items from your childhood, whether you are 8 or 80. They could be characters from your favourite books, films, TV, cartoons or comic strips. These are just few of the firm favourites worth stocking:
The Magic Roundabout
Noddy and Friends
Alice in Wonderland
Winnie the Pooh (original and Disney)
Mabel Lucy Attwel
Disney (especially Mickey Mouse, Snow White, Bambi, Dumbo & Donald Duck)
Muffin the Mule
Pinky and Perky
Wind in The Willows/Toad of Toad Hall
Barbie/Sindy and Action Man
Steiff Bears and Animals
Chitty Chitty Bang Bang
Thomas the Tank Engine
The list goes on and on. A look around the shops will tell you that it’s the 30-something generation that currently benefits the most from the nostalgia. The real children’s favourites are those made at the time which capture the innocence of childhood.